Market Strategy & Value Proposition
Create clarity on where to play and how to win.
Translate market, customer and competitive insights into clear priorities, positioning and value propositions that give Marketing a focused strategic direction.
Not theory, not endless slides.
Strategy decks don’t scale.
Operating models do.
I’m the antidote to
PowerPoint
Transformation.
Management Consulting
Complex
problems.
Clear answers.
Let’s cut through the noise.
Manifesto
I help organizations build marketing and sales operating models that align strategy, organization, technology, data and leadership to drive sustainable growth.
So ambition translates into execution. Execution into measurable impact. And impact into sustained performance.
Services
Operating Model & Organisation
Turn strategy into an operating model that works in practice.
Redesign processes, roles, responsibilities, governance and interfaces to create clearer ownership, faster decisions and more effective collaboration across teams and partners.
Delivery, Performance & Technology
Make the operating model work — and make performance visible.
Set up the right steering mechanisms, KPIs, technology landscape and implementation roadmap to improve execution, enable automation and continuously optimise performance.
Cases
From 8 competing goal systems to one North Star — creating a planning process that connects ambition, execution and performance steering
BARMER
Health Insurance
2026
Marketing and sales advisory — continuous operating model optimization across processes, goal systems, performance steering and measures
BVG
Public Mobility
2026
Global Production transformed — future operating model designed to reduce lead times, enable real-time delivery and scale automation
MediaMarktSaturn
Retail
2026
Global marketing organisation redesigned — from value proposition and strategic target picture to future operating model and transition roadmap
Groz-Beckert
B2B Industry
2025
-
“For two years now, Maik has been supporting us closely in the strategic development of Marketing and Sales. His methodological expertise, extensive experience, and ability to integrate new challenges into the broader strategic perspective are invaluable, especially in challenging times.”
Christian BockGeschäftsbereichsleiter Marketing, BARMER -
“Maik supported us in shaping the strategic direction of our future operating model, from root cause analysis through to key transformation decisions. His strategic perspective and structured approach were particularly valuable throughout the international RFI and RFP process, helping us reach the final partner decision and shape our future European marketing model.”
Ralf SchmittHead of Brand & Marketing Strategy, MediaMarktSaturn -
“What I particularly value about working with Maik is the honest sparring: thoughtful questions, fresh perspectives, and practical examples that actually make a difference. It’s exactly the kind of combination that helps us at BVG challenge our thinking, make things better, and actively shape what comes next.”
Henriette KohnHead of Marketing, BVG -
“In 2025, we further sharpened our strategic direction and developed our internal structures accordingly, enabling us to align our offerings and ways of working more closely with current and future requirements. Maik supported us with valuable input and practical guidance. His pragmatic, solution-oriented approach helped bring additional clarity and focus to our next steps.”
Melanie BehrendtTeamleiterin, Institut der Deutschen Wirtschaft -
“Maik worked closely with our team as we developed Marketing from a centrally managed production function into a more global, strategy-led organization with stronger in-market activation capabilities. Together, we sharpened the portfolio, redefined goals, redesigned processes, and adjusted the organization, helping make Marketing more focused, effective, and future-ready.”
Matthias HaeckelHead of Global Marketing, Groz-Beckert
01 / 05
Hands-on
senior team.
Direct access.
Team
For larger or more complex engagements, I scale the team with trusted senior specialists from my network. You continue to work directly with me, while getting the additional expertise needed — without layers or unnecessary overhead.
-
Maik Herrmann
Senior Partner · Marketing & Sales Operations
Has advised companies on the realignment of marketing & sales for more than 20 years.
Background
- Executive Partner, Future Marketing Management Consulting
- Partner, Publicis Groupe Consulting
Focus
- Marketing & sales strategy
- Operating models
- Agency models
- Governance & steering
-
Dr. Thomas von Lingen
Senior Partner · People, Leadership & Organisation
Has advised on the realignment of organisations for 30 years; more than 20 years of leadership responsibility.
Background
- Head of Inhouse Consulting, Dresdner Bank
- Head of HR Transformation, PwC
- Siemens Management Consulting
Focus
- Target operating models & organisational design
- Post-merger integration
- People & HR transformation
-
Daniel Hückelheim
Senior Partner · AI, Data & Technology
20 years of experience in implementing technology initiatives in international organisations.
Background
- Director Information Systems at Trusted Shops
- Senior Manager Enterprise & Solution Architecture at DHL
- Management Consultant at Innovationeers
Focus
- IT strategy with business case
- Cloud & AI in implementation
- Technology-driven change