Global Production transformed — future operating model designed to reduce lead times, enable real-time delivery and scale automation
A production baseline across eleven countries, a root-cause analysis with validated business cases and the piloting of prioritised use cases — laying the foundation for a more efficient global content production.
Phase 01
Production as-is analysis and benchmarking of efficiency levers
The first step was a baseline analysis of production costs in eleven MediaMarktSaturn countries. The aim was to create transparency on cost structures and to lay a sound basis for identifying efficiency potential.
In parallel, structured interviews were conducted with stakeholders from the country organisations and departments to systematically map the content production landscape — including production volumes and disciplines, the split between origination, transcreation and adaptation, onshore/offshore shares, the degree of centralisation and automation, and local capabilities.
The savings potentials identified were bundled and prioritised in an efficiency lever matrix.
Phase 02
Root-cause analysis and business case development
Based on the results of the baseline analysis and the potentials identified in the interviews, a comprehensive root-cause analysis was carried out. Five central levers were examined systematically, including reducing production waste, optimising and automating the value chain, and lowering factor and procurement costs.
For each potential, the current situation, a hypothesis on the improvement potential, a benchmark value and the relevant costs and required investments were assigned. This made it possible to develop robust business cases, which were discussed, elaborated and validated in detail together with the core markets. Finally, they were prioritised as the basis for implementation.
Phase 03
Piloting strategic mini-max and maxi-max use cases
The prioritised use cases are currently being implemented — always one maxi-max use case together with two mini-max use cases.
A maxi-max use case is highly complex and creates maximum value — for example, implementing an MRM system to harmonise planning across countries and avoid duplicate productions.
A mini-max use case, by contrast, requires comparatively little effort but still creates significant value — for example, automating production workflows with tools such as Adobe Workfront or the targeted use of AI technologies in the production process.